ares_kalandides – Tafter Journal

Luoghi insoliti

A practitioner’s viewpoint in integrated Place Branding: four principles and some thoughts

This article tries to bridge the gap between place branding theory and practice. It takes the viewpoint of the practitioner and juxtaposes recent literature with work experience. It focuses on four basic principles underpinning a consultant’s work in place branding:…

Luoghi insoliti

Place Branding and Place Identity. An integrated approach

Place Branding is based on a very elusive concept of place identity that needs to be re-examined. An understanding of place as simultaneously absolute, relative and relational on the one hand and as the “coexistence of difference” on the other,…