Arts and strategic communication in Italy and Spain: from sponsorship to corporate responsibility

The paper investigates the rise of business communication strategies based on culture and arts in Italy and Spain. As previous researches demonstrate, cultural communication can work as a strategic asset to develop corporate identity and reputation, enabling organizations to cultivate…

Cultural responsibility. Small steps to restore anthropology in economic behaviour. Interviews and best practices

Cultural responsibility (CR) links the terms “culture” and “responsibility”. This connection calls for a respectful attitude towards different cultural expressions and intercultural dialogue, in a society characterized by globalization and the spread of knowledge-based economy and cultural and creative industries.…