museums – Tafter Journal

Cultural Market, Entrepreneurship, Economics and Finance

Museum’s self-financing capacity: axes of development to increase Italy’s 1.737 billion euros worth cultural heritage self-generated income.

In Italy, performance measures linked to museums’ self-financing capacity have been systematically disregarded, as cultural heritage has been traditionally considered as a sector incapable of being a State’s profit generating asset. This article aims at outlining innovative revenue streams that…

Culture for Societies: Communication - Government Issues

Museums’ visitors in Italy

In a country where cultural participation generates alarming negative numbers (in 2015, 68.3% of the Italian population has never entered a museum [1] ), it becomes crucial to understand the new public and study suitable strategies for a cultural proposal…

Creating Culture

Big Exhibitions 2010-2014: Institutions, Themes, Circulation. A Global Overview and the Case of Italy

Exhibitions are a central component of the contemporary art system, as one of the favourite tools for cultural distribution, attraction of public and visibility of cultural organisations. Important instruments for the communication of scientific results and new cultural views, they…

Managing Culture for creating impacts

“Open by vocation”: The Museum Salinas 2.0 and the sicilian anomaly in a social key

The archaeolgical museum Antonio Salinas in Palermo, closed for repairs, from a year up to the present has revamped his image thanks to social media and the adhesion to some campaigns as #invasionidigitali - #digitalinvasion, TN - and #museumweek, finding…

Culture for Societies: Communication - Government Issues

Museums and Storytelling: From the last trends to the future

In 2010, Kelly found that museums’ adult visitors were deeply aware of their learning preferences and that they wanted experiences both educational and entertaining. On a more general scale, LaPlaca Cohen “Culture Track Report 2014” reveals how the meaning itself…

Cultural Market, Entrepreneurship, Economics and Finance

Made in Italy museums. Some reflections on company heritage networking and communication

Corporate museums arise today as a powerful identity medium for companies and brands representing Made in Italy worldwide. At the beginning of the new millennium, such cultural centers, preserving and communicating the Italian economic history, are extending their presence in…

Creating Culture

Paint before the police come!

Street art is challenging the world of art, its set of rules and its commercial system as few art movements in the past.

Technology for Culture - Culture for Technology

American Museums versus Italian Museums online: are they so dissimilar?

Not unlike Italy, the cultural institutions of the United States are part of a prism returning different shades of quality in managing new digital tools. Let us take social media as an example for all: when asked to specify the…

Cultural Market, Entrepreneurship, Economics and Finance

Price management. Working on the supply could be our chance

It is not easy to establish the admission price to museums and monuments. Different cultures suggest singular methods at this matter. Although the global scenario tends to allocate to goods a specific price which is directly commensurate to its value,…

Cultural Market, Entrepreneurship, Economics and Finance

An overview of the art sector

The art sector has a network structure, where actors operate in relationship with each other. But one must points out the fact that one individual can act in different roles or perform the tasks of various actor types.

Technology for Culture - Culture for Technology

How web presence strategy can help museums to be a digital breeding ground for innovative communication

This article aims to understand if an efficient museums' online presence can strategically impact on and improve their promotion and the way they are perceived by potential visitors. Visitors can engage and support a museum more if they feel like…