patronage – Tafter Journal

Culture for Societies: Communication - Government Issues

Arts and strategic communication in Italy and Spain: from sponsorship to corporate responsibility

The paper investigates the rise of business communication strategies based on culture and arts in Italy and Spain. As previous researches demonstrate, cultural communication can work as a strategic asset to develop corporate identity and reputation, enabling organizations to cultivate…

Topics of Interest

The Market. Documents of Contemporary Art

Edited by Natasha Degen, “The Market. Documents of Contemporary Art” is an interesting anthology, which offers an interdisciplinary introduction to the evolution of the contemporary art market, its relation to value and its effect on artistic practice, taking into account…

Culture for Societies: Communication - Government Issues

The discovery of arts and culture as global communication media. High-visibility experiences in the Italian and international scenario

If the powerful symbolic language related to artistic heritage can be considered the most brilliant intuition by first patrons and sponsors, during the last years the Italian scenario shows a real rush toward high-visibility cultural projects by global corporations, associating…