place identity – Tafter Journal

Culture for Societies: Communication - Government Issues

Does movie poetics dream of territories?

A concept we can not avoid in our days talking about culture and the direction we're heading towards is globalization. It stretches itself out like an umbrella surrounding cultural phenome-na in a way not experienced before, and its creations make…

Cities, Urbanism, Architecture and Citizenship

Where is Berlin? Too many (virtual) walls shape the town and its communities

Whenever approaching a city for the first time there are different ways, patterns, walls, and stories to unearth its hidden string. I moved to Berlin in Ma, 2014 and suddenly, even before my arrival, I was already playing the most…

Culture for territorial development

Festivals and place. Isola delle Storie book festival and genius loci

The research investigates the relationship between festivals and place, looking at their genius loci and economic, social and cultural benefits produced. The issues were applied to Isola delle Storie, a book festival strongly rooted in its land and characters. The…

Broader Perspectives - The editorials of Tafter Journal

Curiosity and contemplation: a geography of culture

Culture is certainly rooted in specific sites. Such a simple feature has been used, often overused or even abused in the attempt at drawing borderlines or highlighting local pride, emphasizing a sense of belonging based upon the refusal of strangers…

Luoghi insoliti

A practitioner’s viewpoint in integrated Place Branding: four principles and some thoughts

This article tries to bridge the gap between place branding theory and practice. It takes the viewpoint of the practitioner and juxtaposes recent literature with work experience. It focuses on four basic principles underpinning a consultant’s work in place branding:…

Luoghi insoliti

Place Branding and Place Identity. An integrated approach

Place Branding is based on a very elusive concept of place identity that needs to be re-examined. An understanding of place as simultaneously absolute, relative and relational on the one hand and as the “coexistence of difference” on the other,…