social media culture – Tafter Journal

Technology for Culture - Culture for Technology

Before Web-Marketing. Digital research for cities and cultural institutions

1. Cultural sites Online Visibility Online visibility of a a cultural site can be considered a strong indicator of the institutional ability to activate the cultural heritage. Hand in hand with the spread of the Internet and its penetration into…

Technology for Culture - Culture for Technology

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The advent of the Digital Era and, subsequently, of Media Culture has not only changed the way we think, act and interact with the world but also interfered with our more basic motor skills and the way our body operates…

Technology for Culture - Culture for Technology

How web presence strategy can help museums to be a digital breeding ground for innovative communication

This article aims to understand if an efficient museums' online presence can strategically impact on and improve their promotion and the way they are perceived by potential visitors. Visitors can engage and support a museum more if they feel like…

Cultural Market, Entrepreneurship, Economics and Finance

Cultural hubs as powerful leverage of economic growth: Sydney and Philadelphia case studies

The creativity industry has become more and more important not only for workers of the cultural sector, but also for governments and local authorities. In fact, cultural policy means economical policy. The article supports the thesis that culture is a…